The Ask
Greater Palm Springs’ visitor bureau challenged us to create a social campaign that would make travelers crave 120° weather (sweating typing that) while highlighting all nine cities and key local partners along the way.
The Treatment
My creative vision? Palm Springs turned up to 120°. Sun-soaked, playful, and full of personality. I wanted people to feel the heat, the icon modernist architecture, the sun-loving flora, the vibrant desert sky… all of it… right from their feed.
We mixed video, photography, and design into a layered, almost tactile social experience that felt like wandering the cities yourself. From first sketches to final posts, I led the work every step of the way, keeping it joyful, cohesive, and unmistakably Palm Springs.
In addition to the social campaign, I created a library of assets including over 100 textures, lifestyle imagery, and cute illustrations.
I couldn’t help myself, we had to make some fun social wallpapers as well.
Shout Outs ✽
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Blake Bronstad, Photographer
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Ian Langenhuysen, DP + Editor
Daria Milligan, Sr. AD, Designer, Illustrator
Myranda Thompson, Handletterer