The Ask

Publix Super Markets was launching a new Organic Mint Chocolate Chip Ice Cream and wanted to position it as a treat that fits your lifestyle and sparks a little excitemint.

The goal: drive buzz on social while spotlighting its organic ingredients and everyday value.

The Project

We leaned all the way into the fun. Partnering with creators, we built a playful, scroll-stopping social rollout featuring food lettering, bold typography, and dynamic content designed to tempt cravings in real time.

I helped guide the creative direction across the campaign, shaping the visual language, steering creator executions, and making sure the work felt cohesive while still fresh and spontaneous in-feed.

The result was bright, punchy, and delightfully indulgent — flooding timelines with just enough minty mischief to make you want a scoop immediately.