The Ask
Cognac often carries a perception of being dark, stuffy, and unapproachable. Courvoisier challenged us to shift that narrative and reimagine the brand’s presence on social.
The Project
We set out to make Courvoisier feel lighter, brighter, and more welcoming on social, and built the structure and visual world to make that shift real.
As ACD, I co-developed the creative platform and led it end-to-end; from imagining the world to obsessing over every last detail. Concepting, casting, on-set art direction, post, delivery… if it shaped the final frame, we were hands on.
Across productions in Lima, Jarnac, NYC, and Kansas City, we carried the vision from first spark to launch, operating with real, high-level autonomy and trust.
We led a large-scale lifestyle shoot in Lima, a week-long location production in Jarnac, and multiple studio shoots across New York and Kansas City, shaping each from creative vision through final output. Here’s a smattering of favorite pieces from along the way.
Beyond photo and video, we built out recurring design moments for the feed, creating a visual rhythm that tied everything together and gave the brand its own social language.
Shout Outs ✽
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Rene Funk, Photographer
Max Souffriau, Set Designer + Stylist -
Olivia Brabbs, Photographer
Hewitt + Walker, Production + Film
Loic Parisot, Food + Drink Stylist
Elena Horn, Set + Prop Stylist -
Adrian Mueller, Photographer + DP
Melissa Stammer, Set + Prop Stylist
Charlotte Omnès, Food + Drink Stylist
Takako Kuniyuki, Food + Drink Stylist -
Chris Stempel, Photographer + DP
Casey Ligon, Stop Motion DP, Food + Drink Stylist
Grace Knott, Set + Prop Stylist
Morgan Hunter, Producer
Liam Henry, Post Producer -
Tian Mulholland, ECD
Saedi Burke, ACD Copy
Daria Milligan, ACD Art
Chelsea Sweetin, Sr. Producer
Cat Lindberg, Jr. Copywriter
Helen Hulsey, Jr. Art Director