The Ask

Courvoisier partnered with artist Yinka Ilori to create limited-edition VSOP bottles inspired by a summer in Jarnac, France (the brand’s home). Our role was to translate that collaboration into a campaign world that felt as vibrant and joyful as Yinka’s work, and to tell the story behind the inspiration in a way that felt alive on social.

The Project

We build a campaign the followed Yinka back to Jarnac, tracing the elements that shaped his designs, the flowers, the bees, the river, the sky. I helped shape the creative approach and led the execution across film and content, crafting a visual language that layered glossy footage with grainy Super 8 and bursts of animation pulled straight from Yinka’s own illustrations.

The result feels like stepping into a summer daydream… part travel diary, part love letter, part joyful collision of worlds.