Hi, I’m Daria

I’m a creative lead who loves the stories hidden in everyday things.

I’ve spent my career building brands across tech, food + beverage, travel + tourism, and lifestyle; leading creative from strategy through production and helping teams turn tiny sparks into ideas people care about. I believe the best ideas come from paying attention.

Outside of work, I’m usually doing the same thing: noticing, collecting, and making. Flowers from my garden, treasures from the thrift, handmade jewelry, and an unreasonable number of photos of my cat, Lanie.

Turns out, the things in my bag explain me pretty well.

Scroll to see what dumped out of my BAGGU, and feel free to click around and snoop, you never know what you’ll find.

I build work for products people use every day.
I build work for products people use every day.

Sometimes the question should be, “What’s on my BAGGU” and usually the answer is, “my cat, Lanie”

Also, there’s just a few BAGGUs within my BAGGU. You never know when you’ll need another one.